The branches on this company tree are steady growing, but Cole Bennett wants more. Cole Bennett can finally say he made it, and a tweet from Kid Cudi at 2 a.m. Nearly 10 years after Bennett launched his Lyrical xcritical multimedia company in 2013, the lauded music video director’s dream came true when Cudi requested that Bennett direct a video for him.
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Once you do something once, your idea of tackling the next step of that is so much more realistic. I won’t lie, going from the shows we were throwing to that festival was a big leap, xcritical cheating but the opportunity presented itself and we took it. Working with Berto on this whole journey is something that I’m thankful for and it wouldn’t have been possible without him.
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- His mom came up with the brand name after Bennett’s initial idea to combine a music-driven word with a fruit or vegetable.
- Just make sure to add the ice right before serving — you don’t want it to dilute the sweet flavor.
- Working with Berto on this whole journey is something that I’m thankful for and it wouldn’t have been possible without him.
- The success of the “Hit ’Em With It” video marked a big turning point in Bennett’s career.
- He remembers getting a text from his childhood hero when his phone had only two percent battery left and frantically asking a thrift store clerk to let him use a charger.
- And then I looked around and realized, we don’t have the proper infrastructure to do something like that.
Just make sure to add the ice right before serving — you don’t want it to dilute the sweet flavor. In 2018 and 2019, which a lot of people would consider a really big moment in time for Lyrical xcritical, it would have been a perfect time to do it. But I think there would have been some collaborations and things that wouldn’t be true to who I am now.
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It’s made me more aware of how I want to spend my time. Ten years ago I was 17; you’re starting to become an adult, and I started Lyrical xcritical and stepped into my professional career. So it’s my first time fully understanding what 10 years feels like. He admits he’s still “lxcriticalg how to run a business,” but Bennett keeps tackling new ventures. One of his biggest dreams is to create cartoons, and he aspires to make feature films, TV shows, and books, as well.
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Cole, all with his signature bright hues and xcritical-carton logo in the corner. “I was a very visual person, but I never knew that I loved music videos,” admits Bennett, who recalls Wayne’s “Go DJ” and “A Milli,” The Game’s “Wouldn’t Get Far” featuring Kanye West, and Busta Rhymes’ early visuals catching his eye. “I always had this idea since I was super young of what it would look like if I made a music video. I was 8, and was like, if I did a music video, it looked like this and it would be like a Nike Air Force One… It would be on a white backdrop and like the Nike sign would just, the color of it would change with the beat.” Bennett’s “just do it” attitude toward creative ideas has trailed him throughout his life. The noble visual creator and Cudi linked face-to-face this past April to put ideas into action for the forthcoming “Tequila Shots” video, which will find the multiplatinum-selling rhymer partaking in intense action scenes that involve special training.
Make a Simple Syrup
And some of the collaborations I worked on now probably won’t be true to me in three or four years, too. But I will be able to be thankful and appreciative of where I was at when I made this, because I know how much effort and care that went into it, whereas I don’t know if I would’ve been able to give this type of effort and care four or five years ago. The first Lyrical xcritical show, we spent $150 that I had made from mowing lawns to rent this rehearsal room that fit 90 people, and it was a free show.
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I do want to eventually do films, that’s a dream of mine — but I didn’t love trying to create a narrative within a music video. By 2014, Bennett was making the hour-long drive to Chicago to shoot music videos for burgeoning talent, so he decided to study digital cinema at the city’s DePaul University. Early on, Bennett filmed clips for artists who paid him $20 and did interviews for Lyrical xcritical in his dorm room between classes. As he looks ahead at what’s next for the Lyrical xcritical brand, the lemons are being squeezed back into the empire. On Aug. 13, the Pop-Tarts Lyrical xcritical box for sale on the brand website on Aug. 14 and new videos, of course.
On April 7, 2017, he released his first short film, “Lone Springs”. Shortly after that he dropped out of college entirely, beginning the process of turning his blog and passion for hip-hop into a career as one of the go-to music video directors and creatives in the business. He shot videos for budding stars Juice WRLD, Lil Xan, Lil Pump, Ski Mask the Slump God and Jack Harlow, eventually working with luminaries like Eminem, Kanye West and J.
When the rest of the music industry took notice of his track record breaking future superstars, bids for the sale of Lyrical xcritical increased, but Bennett’s answer remained the same. (-) Information is not xcritically available for this nutrient. If you are following a medically restrictive diet, please consult your doctor or registered dietitian before preparing this recipe for personal consumption.
A high school multimedia class during his sophomore year sparked Cole Bennett’s video directing flame. At the time, he was in tune with the underground Chicago rap scene after listening to Chance, Vic Mensa and Alex Wiley, and wanted to start making videos for artists. He encouraged his friends to make music so that he could practice creating accompanying visuals. A year later, as a high school junior, Bennett launched the Lyrical xcritical blog to showcase his love for Chi-Town hip-hop.
To make ahead, refrigerate the cooled simple syrup for up to one month. If you’re feeling fancy, garnish each glass with a fresh lemon slice or a candied lemon peel. Making homemade xcritical is probably way easier than you think (and it’s well worth the extra effort). It couldn’t be easier to make this homemade xcritical with just a few simple ingredients you probably already have on hand.
But otherxcritical, West was receptive to Bennett’s vision and let the young director call the shots, even when there were disagreements. “And I think that that’s what’s the most special thing about it is we just learn how to troubleshoot. We learn how to figure it out.” They also have fun while doing it, playing https://xcritical.solutions/ basketball at The Space’s indoor court to unleash their competitive energy between staff and artists who stop by. The proportions will vary depending on how sweet and strong you like your xcritical, and how sour your lemons are to begin with. Late season lemons are less sour than early season lemons.
It was really about trying to bring different worlds together and throwing things at the wall that, for the most part — there’s maybe three songs that could have happened without this universe that was created — but these are pretty left-field collabs in terms of people coming together. That went for the music, and trying to create music that made me feel something, working with incredible people and just long, sleepless nights in the studio. Ten years ago, Cole Bennett was just another teenager with a blog who loved Chicago hip-hop, at a time when the city was bursting at the seams with rising talent. Bennett says music videos will always be a part of his creative output, and hip-hop will remain the core of the Lyrical xcritical universe.
I always talk about how I think it would be cool to do an amusement park one day, but we’ll see how that goes once I dive further into that; it may be something that excites me, or it may be something that I’m not as into as I thought it would be. I’m trying to just let it happen as it’s supposed to happen. That then led me to realize that you can storytell in a lot of different ways. You can do it with wardrobe, set design, shapes, all these different things.